Nobody can scare us as much as we can scare ourselves. Have you seen a lot of scary street advertisements, horror movie thrillers, or goofy jokes on social media? Yes, Halloween is just around the corner. The Halloween-related search inquiries are on the rise right now, so what are you waiting for? Make the most of this period by stocking up on Halloween-themed items, running holiday sales, social media campaigns, and sending out special emails and offers. Do you have no idea where to begin? Let’s take a closer look at how to profit from Halloween, taking into account the most recent e-commerce trends and statistics.

Spending patterns for Halloween –

Let’s take a look at spending habits during this spooky time of year before we get into our top Halloween marketing ideas. While our American friends have traditionally been the biggest spenders on Halloween, latest statistics suggest that the UK market is also really getting into it. Retail spending on Halloween products in the UK more than doubled from £230 million to £474 million between 2013 and 2019, according to Statista. According to Mintel data, the primary demographics driving this increasing expenditure are millennials (77%) and parents of under-five children (85%). These are impressive figures, and they are excellent news for marketers.

Let’s take a look at the ideas now!

1. Give your website a spooky makeover.

Make your online store a Halloween hotspot this month. This will assist in drawing your clients’ attention to the particular seasonal landing pages you want them to visit. The first step is to make a welcome pop-up for your website, which your visitors will see as soon as they arrive. Advertise your sale on this pop-up and provide a particular promo code for people to use at checkout to obtain their discounts. Make sure your pop-up has a catchy and compelling call-to-action (CTA) button at the bottom so consumers know what to do next. “Get your wicked discount” or “start your spooky season shopping here” are examples of phrases that can help direct your clients’ purchasing needs. Aside from that, you should include fun tiny nuggets on your website to commemorate Halloween and pique people’s interest. Make your logo into a small witch’s cap. Alternatively, have some ghosts float about the screen from time to time.

2. Get some ghastly flyers to get the word out.

Make contact with the people in your area. Tell them you’re excited for Halloween and that they should be as well. People like a local business that hosts seasonal events because it allows them to participate in something meaningful. This is also a good method if you want to establish trust in your community and build a long-term consumer base. Make a schedule for distributing your flyers. Do a flyer run in the morning and evening, for example, because that’s when people are out running or spending time with their family. You should knock on people’s doors and leave flyers in their mailboxes. Door-to-door flyer distribution is 78 % more effective than other flyer distribution methods. Distribute them in parks, as well as outside grocery stores and movie theatres.

3. At your store, sell Halloween gift cards.

Stack Halloween gift cards at your checkout line and hand them out to customers as they come up. These gift cards will make excellent Halloween gifts and will raise awareness of your business. Offer the gift cards at a discounted rate and let your customers know how good of a deal they are getting. Allow gift card holders to use their cards on your online store as well, and give them free shipping on anything they buy. People that come to your store because of the gift card are likely to stay because of your low prices and high-quality products. And that’s exactly what you’re looking for! You may not have the time or money as a small firm to pay marketers to create loyalty gift card programmes. Simultaneously, you want your campaign to appear successful. Fortunately, services like 99minds have plenty of concepts for a successful Halloween strategy. 99minds runs campaigns that give customised and targeted gift cards based on the interests of each customer.

4. Some wicked emails can do wonders too.

When it comes to customer acquisition, email marketing is 40 times more effective than Facebook and Instagram, according to one study. This is because you’re speaking directly to your clients, increasing the likelihood that your message will reach them and that they will listen to it. Send out Halloween emails at least a month ahead of time. Mention your sale, the various bargains you’re offering, the things you’re selling, and a promo code consumers may use to get their savings. Make your emails as spooky and entertaining as possible. Your flyers can also be repurposed and included in your emails. However, don’t send out too many emails to your consumers. A few emails every two weeks should be sufficient to pique your clients’ interest. Ask customers to sign up for exclusive deals and discounts on your website to grow your email list. Furthermore, keep a sign-up sheet with you when distributing your flyers and invite individuals to enter their email addresses in exchange for additional enticing offers.

5. Own your Halloween campaign like a BOSS!

Many businesses opt to concentrate their marketing efforts around specific holidays, such as Christmas, New Year’s Eve, school vacations, and the end of the fiscal year. However, in a crowded market, vying for your clients’ attention may result in your marketing efforts being wasted, or at the very least reduced. Because Halloween isn’t a typically popular time for marketing, it’s a great opportunity for savvy small company owners to ‘own’ the sector. Why not strive to be the top Halloween promotion company in the world? You’ll have a better chance of standing out without as much marketing noise. Halloween might be your time to have some fun with your marketing and, if you play your cards correctly. Attract new audiences and drive sales, whether you’re a new business or an established one seeking for new tricks.

Halloween Is For Everyone, Not Just Kids!

Yes, the days of just decorating our homes with lighted pumpkins, candles, and other items are long gone. Children of various ages come to collect candies and toffees from their parents. However, in recent days and perhaps years, there has been a significant shift. Things have changed dramatically over the last several days and years. Businesses are now more thoroughly involved in Halloween Marketing ideas brainstorming sessions to dig in the greatest bargains suitable for the holiday, while parties, get-togethers, and picnic festivities are arranged to dispel the darkness of the occasion. Large parties with participants dressed in terrifying costumes are taking place, which is great news for small businesses. The National Retail Federation claims that the Halloween selling ideas begin with 18-25 year olds and progress to a Halloween party prepared by them. People between the ages of 25 and 35, as well as those between the ages of 36 and 45, are planning to throw a big party to commemorate this spooky occasion. We hope the suggestions above motivated you to build something unique for your customers. Happy Halloween, and stay tuned for further updates.