If you are an eCommerce retailer, Valentine’s Day can be one of your most profitable holidays. One of the easiest ways to make bank with the help of your existing customer base is through loyalty programs. Having one doesn’t guarantee anything, you must have a well-designed loyalty program. A well-thought-out program can make a world of difference in not just increasing sales, but loyalty as well. If you can manage to increase customer loyalty by 7%, it results in an increase in customer lifetime value by 85%, according to Grand View Research. Give your customers a chance to increase their Valentine’s Day loyalty points.

11 Ways for Maximizing Loyalty Points for Valentine’s Day

Your customers using loyalty points for Valentine’s Day gifts is the type of flex that eCommerce stores should be proud of making. 70% of American customers considered loyalty programs a significant reason for their loyalty toward certain brands, according to Statista. If you don’t have a loyalty program in place, you might want to consider changing that as each statistic in this article will make you rethink your strategy. You can quickly get started with 99minds’ plug-and-play loyalty software within minutes. Let’s look at some of the ways for leveraging loyalty rewards on Valentine’s Day.

Offer Personalized Rewards:

Creating personalized customer experiences is a no-brainer, especially for Valentine’s Day. In fact, it could be the biggest differentiator between you and your competitors. Businesses that don’t have a longstanding relationship with their customers can ask them a set of questions as a part of the occasion with the promise to offer personalization. In fact, getting access to such data points makes the process of offering personalized rewards easy.

Partner With Other Brands:

On no other occasion does finding partner brands that offer unique rewards make sense. Link your rewards with brands whose products and services are complementary to yours. For example, a sports apparel store can partner with local playgrounds that are pay-to-play and offer them at a discounted rate or for free, based on the loyalty points accrued. Such complementary rewards add more value because it is already established that the customer likes them.

Offer More Loyalty Points for Valentine’s Day Purchases:

Want to increase the value of each order on Valentine’s Day? Offer more rewards for customers who purchase on this day. The thought of getting more than what they bargain for will push them to make the purchasing decision, maybe even increase their spending.

Create a Win-Win Reward System:

For your loyalty program to be successful, it must be designed in such a way that the customers feel that they are getting a great deal. Make sure the rewards are designed in such a way that they can earn points quickly which enables them to collect small rewards. While big rewards are fun, making your Valentine’s Day customers earn rewards quickly increases your credibility.

Keep the Rewards Simple:

The last thing that customers want to do when they are trying to collect their rewards is to have a complex process in place for it. Your customers should be able to easily understand the benefits that they stand to receive as a part of the loyalty program. They should have clarity on how they can accumulate points, earn rewards, and check their points.

Create Rewards for Couples:

If you are looking to make the most out of the holidays, it would be a great addition to having loyalty rewards that are focused on couples. Based on the type of rewards that you choose for Valentine’s Day week, you will come across as a brand that cares about its customers in love. Yes, make sure that the rewards can be availed for an entire week, and not just on V-day. It will certainly help your sales as customers who come to know about your Valentine’s-themed rewards for loyalty program customers. With software like 99minds, you can get the rewards program up and running in minutes.

Come Up With Unique Contests:

Want to create a buzz surrounding your Valentine’s Day offers? Come up with a unique contest where there is one winner who gets a special reward. Ensure that the gift is something unique or carries a lot of value monetarily. This will create a sense of competition and there will be increased interest in visiting your store. Even the ones who hadn’t planned to purchase from you might rethink it.

Create Gift Guides:

All of us are aware that the act of gift-giving is strenuous. This is why creating gift guides is a great way to make sure that you offer an excellent experience for your Valentine’s Day customers. Help customers create better buying decisions by offering gift guides in the form of landing pages, popups, emails, community posts, etc. Create different gift ideas by bundling complementary products and services. You can come up with gender-based products, or create ones that take their interests, budget, or personalities into account.

Create Urgency:

Last-minute buyers will be there aplenty, this is why creating urgency is an excellent way to drive sales. You can even come up with a gifting guide for last-minute shoppers who are promised same-day delivery if they buy above $200 and above. Relevant upsells and cross-sells will be easy from these customers.

Offer Free Gift Cards:

Would you like to have your V-day customers come back to you again? The easiest way to do it is by providing them free gift cards. The added bonus of “no expiration” will have more people interested in buying from your store.

Create a Limited-Edition Product:

If you have the resources to come up with a limited-edition product, don’t think too much about creating one, especially if you believe you have a winner. By promoting your limited-edition Valentine’s Day product, you create scarcity and an impression of exclusivity as well.

Wrapping Up:

Undoubtedly, loyalty programs have been the cornerstone of customer retention strategies for years now. Especially during Valentine’s Day, it can be an extremely effective tool to increase customer retention and drive sales. When there are gamification elements, unique benefits, and highly recommended products, it becomes easy for others to see value in what you offer. The bottom line is that Valentine’s Day shopping with loyalty points is so much better than not having any perks to look forward to.

If you want to quickly set up a loyalty program for your store, the team at 99minds would be thrilled to help you. Offer special promotions for your loyalty program customers for Valentine’s Day and beyond. Get in touch with us to understand how we can be of service.